Jason Herold

Design Technician

Jason likes to figure things out. Prior to joining Reprise, he gained years of experience designing store layouts and doing fixture planning for high-end grocery stores in the Twin Cities. After many years though, he decided it was time to broaden his work portfolio, and he found Reprise to be the perfect fit. The opportunities are “similar but not the same,” he explains. “I can use what I know to design other retail and commercial spaces.”

His yearning for drafting developed in high school where he took construction and drafting classes. “In those days, we used pencil and drew by hand. It stuck ever since.” Regardless of the medium, his focus became clear, so he spent two years at Northwest Technical Institute. After graduating with an A.S. degree, he began his career. Along the way and eager to teach and help others, he taught 3D animation at Hennepin Technical College.

Jason isn’t afraid to take risks and try new things. To him, learning is fun, and figuring out how things work, well—it’s natural. As a hobby, he fixes computers. “First, I try; and then I dig on the internet.” Since the first time he sat at a computer, he’s been engrossed. His advice to others, “Be excited to learn more.” That’s the advice he has passed on to his two children. Explore. Try new things.

It’s spending time with family that’s Jason’s top priority, from a varsity basketball game to watch his daughter play, to deer hunting or golfing with his son, to talking shop with his wife (also a store planner). What’s next for Jason? Like many Minnesotans, he sees a boat in his future—for the family (and their Bernese Mountain Dog, if he wants).